Exhibitions should showcase our best and brightest – so don’t forget the sales team

With the Frankfurt Motor Show in full swing and drawing to a close in a few days, I can imagine there are some quite tired people there by now. Days of being on your toes and under hot lights can take its toll and leave you feeling jaded and hot under the collar! It prompted me to think of a major used car show I was recently at in a European capital city. The budget was, I imagine, enormous and vast funds had been committed to renting the...